Monday, February 13, 2017

TA: Video stickiness

Can you guess the one word that keeps people watching videos?   Saying This Word in the First 5 Seconds of Your Video Increases Views By Nearly 100% says that it is "you" and variations.   Emily Buder wrote,
According to a recent study, YouTube videos that contained the word "you" in the first five seconds had view counts that were 97% higher than videos that did not mention the word.

. . .

In addition to nearly doubling a video's view count, the word "you"—or variations, such as "your," "yourselves," and "y'all"—increased a video's likes by 66% and engagements by 68%.

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