According to a recent study, YouTube videos that contained the word "you" in the first five seconds had view counts that were 97% higher than videos that did not mention the word.
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In addition to nearly doubling a video's view count, the word "you"—or variations, such as "your," "yourselves," and "y'all"—increased a video's likes by 66% and engagements by 68%.
Monday, February 13, 2017
TA: Video stickiness
Saying This Word in the First 5 Seconds of Your Video Increases Views By Nearly 100% says that it is "you" and variations. Emily Buder wrote,