Tuesday, December 6, 2016

December 15: Selling Social Change

Participate in Stanford Social Innovation Review's Selling Social Change webinar and learn about developing a sales-driven approach to social change.   Experts will discuss:
  • Recognizing the limits of designing a service or program primarily for effectiveness and also designing for "spreadability"
  • Going beyond identifying a broad group of potential beneficiaries and focusing first on a subgroup most likely to participate
  • Developing and resourcing a sales and marketing capability from the outset, right alongside budgeting for program delivery

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.