- Recognizing the limits of designing a service or program primarily for effectiveness and also designing for "spreadability"
- Going beyond identifying a broad group of potential beneficiaries and focusing first on a subgroup most likely to participate
- Developing and resourcing a sales and marketing capability from the outset, right alongside budgeting for program delivery
Tuesday, December 6, 2016
December 15: Selling Social Change
Participate in Stanford Social Innovation Review's Selling Social Change webinar and learn about developing a sales-driven approach to social change. Experts will discuss: