Thursday, October 6, 2016

TA: Creating a social media calendar

Doing social media the right way is essential if your organization expects some sort of return for the expenditure of time and effort.   How to Create a Social Media Content Calendar by Cision offers several things to keep in mind when creating a social media calendar.

First, the reason for a calendar:

A consistent social media strategy helps build brand recognition online, gain followers and keep those followers interested in what your brand is doing. And a content calendar is a great way to ensure your social presence is consistent and timely.
Cision's advice includes understanding that "not all social networks are the same," planning and scheduling ahead, being aware of naturally occurring events and holidays, and using tools that work for you.   The only suggestion I would add is to use social media channels/platforms that work for you.

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