Read the intro to Cision's 5 Ways to Get Reporters to Respond to Pitches:
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision's State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters' inboxes are getting crowded, and most brands' messages are getting lost in the clutter.
To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out.
At his recent Cision webinar, "The New Rules of Media Pitching," pitching coach Michael Smart shared his tips for getting reporters to not only read your pitches, but respond to them as well.