- Writing Goals and Principles
- Voice and Tone
- Grammar and Mechanics
- Writing Blog Posts
- Writing Email Newsletters
- Writing for Social Media
- Writing for Accessibility
- Copyright and Trademarks
- Word List (what's hyphenated, what phrases and words are capitalized, and the like)
If you are strapped for time, read TL;DR. This sections briefly covers the most important subjects.
An important word from MailChimp about use of their guide:
If you work at another organization We invite you to use and adapt this style guide as you see fit. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. All we ask is that you credit MailChimp.
Thanks to the fine folks on PCDC for sharing this and other valuable information.