Tuesday, August 25, 2015

MailChimp's style guide to online writing, rocks

MailChimp's style guide geared toward online writing is out and available for free for all to use.   Contents include:
  • Writing Goals and Principles
  • Voice and Tone
  • Grammar and Mechanics
  • Writing Blog Posts
  • Writing Email Newsletters
  • Writing for Social Media
  • Writing for Accessibility
  • Copyright and Trademarks
  • Word List (what's hyphenated, what phrases and words are capitalized, and the like)

If you are strapped for time, read TL;DR.   This sections briefly covers the most important subjects.

An important word from MailChimp about use of their guide:

If you work at another organization We invite you to use and adapt this style guide as you see fit. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. All we ask is that you credit MailChimp.

Thanks to the fine folks on PCDC for sharing this and other valuable information.

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