Friday, October 17, 2014

TA: Understanding the lingo

LightBox Collaborative: Content Marketing in 5 Easy Steps on October 15 discussed earned, paid, and owned media (well, the link did).   Not sure what these terms mean?   Wander over to The Roles of Earned Media, Paid Media, and Owned Media for an explanation.   Lest you think I'm crazy, skip the first section; start with "The Earned Media Lifecycle."

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