Monday, July 28, 2014

What ARE Millenials and how can we engage them?

Not sure who Millenials are, how they think, work, and exist in the broader community?   Wild Apricot's post Key Insights To Help Inspire and Engage Millennials delivers what the title suggests.

Wild Apricot summarizes the work of several organizations researching what moves Millenials, shares links to reports, and identifies the implications from the research.

Since 2010, their four Millennial Impact reports have identified some key insight into this generation of individuals born after 1979. Key trends have included:
  • Millennials engage with causes to help other people, not institutions.
  • Millennials support issues rather than organizations.
  • Millennials prefer to perform smaller actions before fully committing to a cause.
  • Millennials are influenced by the decisions and behaviors of their peers.
  • Millennials treat all their assets (time, money, network, etc.) as having equal value.
  • Millennials need to experience an organization’s work without having to be on site.

As Wild Apricot points out, BLS reports there are 14 million 20- to 24-year-olds and almost 32 million 25- to 34-year-olds employed in the US.   They "are both your current and future members, donors and volunteers."   To effectively engage Millenials, we need to understand who they are and what they respond to.

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