Wednesday, July 23, 2014

TA: The value of visual

I've blogged a bit about the value and importance of visual content:   TA: Visual content improves social media traction, drives sharing and TA: 5 simple tips for visual branding on social media.

The Buffer post 9 Informative Infographics To Guide Your Visual Content Marketing presents, you guessed it, nine arguments in support of using visuals.   A number of the arguments for using visuals are grounded in research about how people learn and retain information, the ways they engage with what they see.   I'm most interested in how people process information and how the information can be used to convey information to various audiences.

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