Monday, June 2, 2014

TA: The value of content (aka editorial) calendars

Do you know what you're posting, sharing, and blogging this Thursday?

How about two Thursdays from now? Thursday of next month? Thursday of next year?

So starts The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More.   The post explains the value of such calendars, chief among which is the visual content calendar (below).   Three of the benefits of using a content calendar:
  1. Take a bird's-eye view of your content and fill in any gaps
  2. Plan and organize around key events, dates, and launches
  3. Ensure plenty of prep time to get content ready to publish

The Buffer piece also provides links to online content calendar apps, examples of calendars from Forbes and others, and templates.   Be sure to read the comments since there are links and other useful nuggets.

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