Wednesday, May 28, 2014

TA: Visual content improves social media traction, drives sharing

The importance of visual content (and how to deliver it effectively) offers terrific advice and an explanation of how people learn and remember.   Consider this:
Boost engagement with visuals and see the results
In addition to helping you communicate a message that is remembered, effective visuals pack a serious punch when it comes to upping your engagement. OpenView Marketing Lab’s "Beginner’s Guide to Stunning Visual Content Marketing," reports that company Facebook pages who post status updates with visuals in the form of videos and photo albums create up to 180 percent stronger engagement.

The challenges, of course, at least for the nonprofits and government agencies I know, are time and resources.   Active engagement on social media platforms takes a tremendous commitment, a commitment not all agencies and organizations have.   So what do we do with advice like that shared above?   My thinking is this: Choose a platform or two and engage well.   Perhaps commit to promoting the work of others that is consistent with our view of the world.   Definitely engage rather than just post our own content.

What are your thoughts?

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