Sunday, April 27, 2014

Being good by being bad

If you are interested in being and doing better, Behance co-founder Scott Belsky suggests in this 99U talk, What Are You Willing to Be Bad At?, that you should also decide what you want to be bad at.   Belsky talkes about
how companies like Apple and Southwest Airlines use this strategy to ensure long term success. But finding your competitive advantage is only step one, the world changes quickly, and just as fast as you find your niche, you should be looking for another one.

"Self-awareness," says Belsky, "is the only sustainable competitive advantage you can find."

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