Wednesday, August 29, 2012

Channel 16 gets a facelift and new name

An announcement from the Office of Cable Television:
DC OFFICE OF CABLE TELEVISION REBRANDS TV-16 AS DISTRICT OF COLUMBIA NETWORK (DCN)
DCN COMBINES NEW LOOK AND PROGRAMS WITH OCT’S AWARD-WINNING CONTENT

(WASHINGTON, DC) – The DC Office of Cable Television (OCT) announced today plans to refresh TV-16's programming and brand by embracing a new name and bold new look that appeals to residents who seek government, public affairs and lifestyle programming. Building on 27 years of government programming and strong audience growth, TV-16 is evolving into the District of Columbia Network (DCN).

"The District of Columbia is vibrant and thriving, and that is reflected in DCN’s bold new look, feel, and content," said Mayor Vincent C. Gray. "The rebrand of the channel was a collaborative process involving feedback from District residents, government and education programming experts, and the OCT team. Together, we created a product that is informative, educational and entertaining."

Formally known as TV-16, the District of Columbia Network (DCN) will provide visual content regarding the many programs, services, and opportunities made available by the District of Columbia government. DCN will supply its viewers with an all access pass to the District government by presenting Mayoral press conferences, agency policy statements, and current discussions around the Washington region. The channel will also explore history, education, entertainment and arts and culture in the nation’s capital.

The new DCN logo is a strong, classic red circle with the word "DCN" accented on a clean white background. The logo was retooled to fit more effectively in multi-platform campaigns like holidays, current events, and special occasions in the District. The channel rebrand will go into effect on-air and online on September 5 with all-new productions including The Sound, The District Dish, and The Kalb Report. New programs focused on public affairs and current events will also premiere, including Uptown/Downtown, a new series featuring positive stories about people, communities and businesses in the District that are the life blood of our city; yet they often flourish without recognition behind the headlines. Additionally, DCN’s tagline will be "All DC. All The Time."

"This rebrand positions DCN as the destination for all things Washington and will enhance our ability to be a trusted resource for residents, the business community, and tourists," said OCT Director Eric E. Richardson.

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