From the invitation:
Michael Pertschuk, former chairman of the Federal Trade Commission (1977-81), has written a book chronicling three successful advocacy campaigns in Maryland led by Vinny DeMarco. Come meet Pertschuk and DeMarco and learn the lesson of success.
"When it comes to the science and art of media advocacy - approaching the media in ways that propel your issue forward - Vinny DeMarco has 'written the book.' Except that Vinny has shown us all how it's done, and Mike Pertschuk has written the book . . . No advocate who wants to make change happen can afford to miss The DeMarco Factor." - Celinda Lake, President, Lake Research